Marketing and Boosting Your Employment Law Business
How to Double your Employment Law Department or Independent HR Consultancy in Two Years
Enroll in Course
If
you need to grow your employment law business quickly, this eight module
online course teaches you EXACTLY what to do and how to do it.
Via an eight module online course, you'll have access to recordings of my most exclusive conference in London at which I, and three of the world's leading keynote speakers, taught a room of employment lawyers and independent HR professionals strategies and tactics for boosting your employment law practice.
"I've personally designed this eight module online course to help you grow your employment law practice."
- Daniel Barnett
8 modules, 4 presenters, more than 25 different topics all designed for you to boost your business!
“These modules will CATAPAULT YOUR GROWTH. Totally and utterly invaluable. Jam packed with tips, hints, advice, and guidance you can use today!!”
- Monica Beckles, Founder, Inside Advantage HR
Course Content
MODULE 1
How to Grow Your Business by 100% in Two Years - Part One
presented by Daniel Barnett
- The mathematical formula for growing your business by 100% in two years
- The holy grail of marketing
- Why clients are not created equal
- Using the 80:20 principle to build your business
MODULE 2
Networking Mastery - Three Powerful Ways to Become a More Confident Networker
presented by Rob Brown
- Devising your networking strategy
- Handling the networking conversation
- Conversion into clients
MODULE 3
How to Write a Book in Four Weeks
presented by Christopher Payne
- Picking the topic
- Writing the content (and how to subcontract out the hard work)
- Designing the cover
- Getting it printed
MODULE 4
How to Set Up Your Own Email Bulletin Service
presented by Daniel Barnett
- Writing the copy v buying it in
- What software to choose
- Setting up the list
- Getting your first subscribers
- How to launch within two weeks
MODULE 5
How to Grow Your Business by 100% in Two Years - Part Two
presented by Daniel Barnett
- Creating an irresistible offer
- Generating regular income through a recurring fee model
- Five ideas for employment law products you can create and sell
- Offering bullet-proof guarantees
- Putting your prices up
MODULE 6
Abundant Referrals – How to get Your Network to Sell You and Refer You
presented by Rob Brown
- Inspiring your network to introduce you to theirs
- The very best people to ask for referrals
- Scripting your referral conversations
MODULE 7
Social Marketing
presented by Warren Cass
- How to stand out in a crowd and get business to come to you
- Growing your influence with social media
- Strategies to become better known, easily found and instantly trusted
"Strategies and tips to boss the conversation"
“For a new business, this was undoubtedly one of the most useful events I have attended. For a more mature business, it would have been AMAZING.”
"The presentation was both engaging and informative"
“This course will be the BEST INVESTMENT you can make to grow your business profitably.”
"Engaging and pragmatic business building tips and step-by-step recipes for marketing success. Six hours of video (or two hours of reading the transcripts) covers networking, social media, and provides valuable tips on increasing client base and profits.
Daniel shares 11 steps for doubling business in two years through the magic of compounding, harvesting databases and focussing on real prospects. He explains retainers, referrals, recurring fee models and risk reversal as well as pinpointing go-to sources for email bulletins.
Networking guru Rob Brown offers strategies and tips to boss the conversation, and maximise exposure and contact time; personal development product creator Christopher Payne gives a step-by-step recipe for creating a bespoke giveaway book to attract paying customers, while the inspirational entrepreneur Warren Cass of Champions of Small Business provides plenty of guidelines for contextual marketing, overcoming societal attention deficit syndrome and making the best of LinkedIn."
- Karen Bussell, partner, Nash & Co solicitors
"Within hours of watching this, I have put together a new marketing strategy. I am confident that it will be extremely successful and that my profits will easily double in the next two years by just implementing a few of the ideas suggested by Daniel and his fellow speakers.
This course is different to other marketing courses as it offers genuine, practical advice and gives tips that are relevant. Daniel is able to draw on his considerable experience in marketing his own business. He gives really helpful examples of what does and what does not work within the industry. The seminar on setting up an email bulletin service was particularly interesting.
I cannot recommend this course enough - for people like me who have recently set up their own businesses it is invaluable in establishing a workable and realistic marketing strategy.
- Amanda Pillinger, Pillinger & Associates
Course Curriculum
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Start1. How to Grow Your Business by 100% in Two Years: Part One (38:43)
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Start2. Networking Mastery: 3 Powerful Ways to Become a More Confident Networker (48:03)
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Start3. How to Write a Book in Four Weeks (62:27)
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Start4. How to Set Up your own Email Bulletin Service (60:56)
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Start5. How to Grow Your Business by 100% in Two Years: Part Two (46:11)
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Start6. Abundant Referrals – How to get your Network to Sell You and Refer You (35:40)
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Start7. Social Marketing (65:32)
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Start8. Q&A session with Daniel Barnett and Chris Payne (recorded 31 Jan 2018) (90:36)
About the Presenters
Daniel Barnett
Daniel Barnett is one of the UK's leading employment law barristers. He is the author or co-author of nine books, including the Law Society Handbook on Employment Law (currently in its 7th edition), Intelligent Marketing for Employment Lawyers and Seven Strategies for Marketing Your Employment Business. In 2007 he co-founded a webinar business, which he sold to Thomson Reuters in 2011. He is a regular speaker on employment law at national and international conferences, and has presented the legal hour on LBC radio for the last six years. Since 1999, Daniel has owned and run a business that sends own-branded employment law email bulletins for employment law solicitors to their clients.
"Daniel Barnett is a fantastic speaker who manages to make the most dry and tedious of areas funny and entertaining."
Rob Brown
Rob Brown has trained and coached thousands of professionals to build their reputation and become confident, successful business networkers. In 2016, his book Reputation 2.0 - the playbook for standing out in your career or industry – was published by Wiley, the world’s largest business book publishers. A featured TED speaker, Rob is founder of the Networking Coaching Academy, a powerful online training platform for business networking, partnerships, referrals, influence, trust, likeability, personal branding, reputation and just getting in front of more of the right people. According to LinkedIn, Rob is is the most recommended networking expert in the world.
"Wow! The most insightful and engaging session of networking I have ever attended. Rob is inspirational and presents information in & thought provoking manner!"
- Julie Deadman, Crispin Rhodes
Christopher John Payne
Christopher John Payne is an expert at helping advisors turn their knowledge and skills into income. The first information product he created generated £2 million in sales, and he has had other multi-million pound launches. In addition, he has created dozens of free and paid-for digital products, published three paperback books, and sold a number of high-priced coaching programmes. Chris has spoken at two TEDx conferences, co-organised one of them in Abu Dhabi, and coached a number of the other speakers to refine their presentations. He has run workshops in the UK, Dublin, the UAE, the United States and Australia.
"Christopher gives a mindblowing opening of Pandora’s Box of info on how to make money using my skills & knowledge without having to do too much!"
- Alison Melville, Greig Melville HR
Warren Cass
Warren Cass is co-founder of Champions of Small Business, supporting entrepreneurs and business owners across the UK with their growth. He is a key influencer in UK Small Business with a huge network, and consults with major brands & SMEs alike helping them to engage and add value to their target audience. Warren is an international speaker who has been entertaining audiences for over 10 years providing clarity and strategy. His speaking style is fun and engaging and definitely one not to miss.
"Scary - really showed me how much I need to learn and do to be effective in this space. Warren did it without making me feel stupid!"
28 DAY GUARANTEE
We are 100% confident:-
1. You will be wowed by what you learn on this course; and,
2. If you follow just one of these strategies, you will increase your turnover significantly.
Here’s our guarantee: You have 28 days to claim a refund if you want one – and we’ll give you your money straight back.